{"id":9387,"date":"2023-03-12T11:10:16","date_gmt":"2023-03-12T11:10:16","guid":{"rendered":"https:\/\/damesnet.com\/?p=9387"},"modified":"2023-03-12T11:10:18","modified_gmt":"2023-03-12T11:10:18","slug":"wonders-in-adland-2","status":"publish","type":"post","link":"https:\/\/damesnet.com\/?p=9387","title":{"rendered":"Wonders in Adland 2"},"content":{"rendered":"\n
\"\"<\/a>
On the Beach advertisement\/Quiet Storm<\/figcaption><\/figure><\/div>\n\n\n\n

It\u2019s several years since the first in this occasional series, but now the burden of bizarre and random ads has once again become so great as to fuel another rant.<\/p>\n\n\n\n

Let\u2019s start with the anaemic world of Recliner Factory. All the products advertised are, I\u2019m sure, invaluable for people with arthritis and mobility problems in general (I\u2019m looking forward to having a go at them when my time comes) , yet the pair shown using the furniture in a number of separate advertisements are in early middle age at most, and apparently sound of limb.<\/p>\n\n\n\n

They live in a house on which they have utterly failed to make any impression \u2013 the charitable interpretation would be that they have moved themselves and their recliner furniture into a show home.  Everything is pastel and devoid of clutter \u2013 including their souls, no doubt.<\/p>\n\n\n\n

But I forgive Recliner Factory everything, because in the one ad where you see Mr and Mrs Inexplicably Challenged By Mobility getting intimate (i.e. slipping into one of those beds where the two sides operate independently) features an exquisite example of the art of coarse acting: Mr ICBM  wriggling and sighing ostentatiously as he settles into the comfort of his Recliner Factory bed. They don\u2019t show this particular ad very often, so I\u2019ve a feeling the company has spotted how ridiculous it is, but it certainly makes my day to see it.<\/p>\n\n\n\n

\"\"<\/a>
Gala Bingo ad\/Neverland<\/figcaption><\/figure><\/div>\n\n\n\n

Meanwhile, what is going on over at Gala Bingo? They are stuck in a time warp in which the last forty years never happened. In this deeply inconsequential ad a motley collection of quiz show contestants (including a few of the know-alls from The Chase<\/em>) have to answer a series of questions to which the answers can only be \u2018Bingo\u2019 or \u2018Go\u2019. Mine hostess for this farrago is sporting a look not seen on these islands since the heyday of Duran Duran: a broad shouldered but loosely tailored jacket and an Annie Lennox haircut that you have to be Annie Lennox to get away with. The whole effect is weird and unsettling, as though we have entered a parallel universe.<\/p>\n\n\n\n

On reflection, both of these series of ads come from sponsors of game shows, so perhaps they have not got much money left after the sponsorship to fund anything with even the most basic production values, or even anything remotely coherent.<\/p>\n\n\n\n

The same can\u2019t be said for the On the Beach ads, though, which feature a cast of thousands in various locations. In the industry this campaign has been dubbed \u2018an unreserved celebration of holidays\u2019. Everybody else sees it as \u2018Brits behaving badly abroad\u2019. It features an obnoxious family of Mum, Dad, son and daughter who clearly couldn\u2019t give a toss about anyone else as they barge into the VIP airport lounge (On the Beach\u2019s USP is that booking with them gives you access to it), swagger onto the plane, and literally create a splash at the pool.<\/p>\n\n\n\n

OK, I get it that the company might want to convey the message that the frills of a foreign holiday \u2013 VIP lounge, luxurious pool and non-stop buffet \u2013 are accessible to all and not just the preserve of the discreet and sophisticated. But how do they account for the gratuitous loathsomeness of the son, who, when the top falls off his sister\u2019s ice cream, gloatingly licks his own in her face?<\/p>\n\n\n\n

I\u2019m sure its creators would argue that they\u2019ve produced a memorable ad that everyone is talking about, and they\u2019re right \u2013 but I just couldn\u2019t remember the name of the holiday company!<\/p>\n","protected":false},"excerpt":{"rendered":"

It features an exquisite example of the art of coarse acting<\/p>\n","protected":false},"author":4,"featured_media":9390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,63,67,55,72],"tags":[506],"_links":{"self":[{"href":"https:\/\/damesnet.com\/index.php?rest_route=\/wp\/v2\/posts\/9387"}],"collection":[{"href":"https:\/\/damesnet.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/damesnet.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/damesnet.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/damesnet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9387"}],"version-history":[{"count":9,"href":"https:\/\/damesnet.com\/index.php?rest_route=\/wp\/v2\/posts\/9387\/revisions"}],"predecessor-version":[{"id":9404,"href":"https:\/\/damesnet.com\/index.php?rest_route=\/wp\/v2\/posts\/9387\/revisions\/9404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/damesnet.com\/index.php?rest_route=\/wp\/v2\/media\/9390"}],"wp:attachment":[{"href":"https:\/\/damesnet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/damesnet.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/damesnet.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}